Our Story

- from a fishing trip on Lake Furesø to 6 stores!

The story of Jan & Bo begins on a zander fishing trip on Lake Furesø. Bo had been hired at Frank Arnesen Sport but had a small tackle shop idea in mind and a desire for Jan to help him realize the dream. After sleeping on it, Jan was on board with the idea, and we bought a small shop in Nordre Frihavnsgade in Østerbro from Erik Frøkjær.

In September 1984, we opened our first store. We quickly became known for our expertise in sea fishing. We soon gained many customers because we became good at sourcing many items that customers couldn't get elsewhere. Bo traveled to the USA and visited some of the large stores that, back in the 80s, were far ahead in tackle development compared to both Danish stores and wholesalers.

×